The Business of Homeschooling
Explore the business side of homeschooling. As the number of homeschoolers continues to grow, the art of marketing to homeschoolers increases in significance. We take a look at the demographics of the homeschool market and homeschooling businesses. Also of interest is the relationship between the homeschooling market and corporate entities.
The Business of Homeschooling:<br>The Homeschool Market
Marketing to the Homeschool Audience
The homeschool niche is unique and has its own quirks. This youtube video shares ten tips for marketing your product or service to homeschool parents.
PR Mama Perspective: Understanding the Homeschool Market
Get tips on how to understand the homeschool market, how to do market research on a home business budget, and whether or not you should buy advertising.
Homeschoolers: Who Are They And How Do You Market to Them?
Maureen McCaffrey Williamson examines the homeschool market and shares several resources for contacting with the homeschool market, including mailing lists of homeschoolers, periodical available for advertising, and more.
The Homeschool Marketer
The Homeschool Marketer is the place to gather all your tips about homeschool marketing and public relations. Whether you are considering marketing to home educators, are a homeschooler attempting to spread the word about your business efforts, or just want to know the news from the busy bees at The Old Schoolhouse Magazine, this is the place to get the "buzz".
Parents Educating at Home (PEAH)
Parents Educating at Home (PEAH) has as its goal to network with businesses and organizations to raise the awareness of home schooling in the community. They work to manage and communicate discounts and savings that home schooling families can receive as well as continually work to obtain additional discounts both nationally and locally on behalf of the homeschooling community. In order to become a member, you must pay a fee.
Product Reviews on Homeschool Blogs: How to Get Them
How to get bloggers interested in your products so that they will write product reviews on their homeschool blogs -- have an outstanding product first of all and give bloggers incentives. Find social media savvy homeschool bloggers on Twitter and G+ using two special hashtags.
Marketing to Homeschoolers with Social Media
How homeschoolers interact with social media. Myths about using social media for marketing to the homeschool audience. Social media preferences for the homeschool market.
Marketing to Homeschoolers with Podcasts
With podcasts you have a chance to reach a new component of the homeschool audience that you might not reach via newsletters, blog posts, or social media. This video details three advantages to marketing through podcasts.
What is a Media Kit and How Do I Make One?
A media kit is a document you provide to potential advertisers and other parties you are interested in working with information about your value as a partner. It is meant to reflect your reach as a blogger. A media kit can be as simple as an ad page with basic blog and social media numbers or as complex as a full-blown demographic study of your readers printed and bound. Whatever kind of media kit you choose to create, remember to be clear and concise.
Homeschool Speakers & Vendors Association
The Homeschool Speakers and Vendors Association (HSVA) was originated and founded by Steve Clark, a homeschooling dad from Louisville, KY. From 1998 to the present, Clark also spent over 2000 hours working in homeschool booths and speaking at homeschool conventions all across the US and Canada. After meeting hundreds of other speakers and vendors at these conventions, Clark saw that there was a great need for an association that would provide support and assistance, mainly in the areas of compiling convention information and developing marketing resources. After brainstorming the idea with other vendors and speakers, Clark and his wife, Katrina, launched HSVA in 2003.
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Featured Resources

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Reading Made Easy
Reading Made Easy is a phonics-based program, featuring 108 easy lessons, designed to be taught in less than 30 minutes per day. It is fully scripted and has original Christian content and stories. Includes hands-on writing and drawing activities. Reading Made Easy can be purchased here.
The Work-at-Home Sourcebook
This indispensable directory contains information not found in any other book on the subject. The Work-at-Home Sourcebook is the only book available which gives specific information for finding, applying for, and getting home work with AT&T, J. C. Penney, and more than 1,000 other companies that routinely hire qualified home workers. Contact information, job descriptions and requirements, and details on pay and benefits are included. Other chapters cover handicrafts, franchises, telecommuting, l...
English from the Roots Up
English from the Roots Up explores the Latin and Greek roots of words. Many people haven't realized how valuable the Latin and Greek vocabulary is in the formulation of the finely structured English vocabulary of today. Even learning a few Latin and Greek root words gets you hooked and you want to learn more. Why? Because you can move from "what words mean" to "why words mean"&mdashin short, a thinking vocabulary. You'll find product information here.
Cuisenaire Rods Multi-Pack
Grades Pre K & up. An economical way to bring rods into the classroom. Pack contains six sets of 74 rods, six trays with, and Teacher's Guide. For use with 12-18 students.
The Living Page: Keeping Notebooks with Charlotte Mason
Charlotte Mason believed that children need to be trained to see, to have their eyes opened, in order to find joy in life. This work explains the value of using the method of writing in journals or notebooks, as derived from the expansive work of Charlotte Mason. You'll find tips to help your children practice putting their knowledge, thoughts, and pictures down on paper, helping them to retain information better, create something beautiful, and strive for retention.